People-first content for a Sydney real estate team

Client: Laing + Simmons Merrylands
Services: Social media management, content planning and content creation

The brief

Real estate content needs to do more than showcase the next listing. It also needs to give people a feel for the team behind the brand, their knowledge and the way they work.

Our work with Laing + Simmons Merrylands brings those elements together through an ongoing social media presence, with content that balances property, expertise and personality.

Our approach

Planning with purpose
We plan a mix of educational content, property updates, team moments and business milestones. Each post has a role in the wider calendar, keeping the content varied while giving the audience useful reasons to keep following.

Content that sounds like the team
Planned shoots create space for practical advice, short pieces to camera and lighter team content. Preparing prompts ahead of time helps the team feel comfortable and gives each shoot a clear direction.

Bringing it all together
We turn that material into reels, carousels and supporting posts, with captions and scheduling across Instagram, Facebook and TikTok. The focus is on showing both the team’s professional expertise and the people clients will be working with.

The work

From open-home updates and awards to educational reels and team-led videos, the content creates opportunities to introduce the team, share their knowledge and stay visible between property campaigns.

While Merrylands is home base, the team works with property owners across Sydney. The content direction reflects that wider reach.

Want your audience to get to know the people behind your business?

Talk to JD Marketing about social media management and content creation.