Full Service Marketing Support for a Fast Growing Fashion Brand

Client: CASA DI MILAN
Owner: Alex & Belinda Haddad | The Haddads

About the Brand:
Casa Di Milan (CDM) is a fashion label created by the Haddads, well known content creators who rose to fame on TikTok by sharing their relatable family life, humour and everyday chaos in a way that resonated with thousands. Their natural ability to connect with their audience built a loyal following, making the move into launching a lifestyle brand a natural next step.

CDM is all about elevated basics for the everyday person with versatile, minimal pieces designed for real life, real people and real moments. The brand reflects the Haddads' grounded personality, their eye for clean and wearable fashion, and their passion for creating something meaningful beyond social media.

My Role:
I work as CDM’s dedicated Marketing Manager, providing a full-service solution across strategy, execution and accountability. This includes:

Marketing Strategy and Campaign Execution
Regular strategy sessions to set clear goals, map out campaign timelines including product launches, sales and events, and ensure we are moving forward with intention and momentum.

Creative and Messaging Alignment
Collaborating closely with CDM’s creative team to ensure the brand voice and visuals are consistent across socials, the website and email marketing so that every touchpoint tells the same story.

Website Management
Managing and updating their Shopify store to ensure a smooth customer experience with timely product uploads, homepage refreshes and promotional content that reflects current campaigns.

Email Marketing
Planning, building and managing all email campaigns through Klaviyo, from new arrivals and promotions to automation flows that nurture and convert their growing audience.

Paid Meta Advertising
Running and optimising Meta ads across Facebook and Instagram to increase reach, grow their customer base and support both brand building and sales objectives.

Accountability and Direction
Acting as a strategic partner, keeping the team accountable, aligned and supported across all marketing activity to make sure nothing is missed.

The Outcome (so far!)

Since launching, CDM has quickly gained momentum both online and in person. With a strong connection between their personal brand and their clothing label, we have been able to turn followers into loyal customers supported by a structured and results-driven marketing strategy. Every campaign we deliver strengthens the brand, provides clearer data and builds a strong foundation for future growth.

If you or your brand are looking for dedicated marketing support to help you grow with clear strategy, consistent messaging, and hands-on execution, I’d love to help. If you’re ready to take your business to the next level, get in touch to see how we can work together to bring your vision to life.